One creative hour with Jendayi
In 2015, this beautiful entrepreneur woman got in touch with The Creative’s Loft to plan some events for her cool brand JENDAYI during Art Basel. The time constraint did not allow us to work hand in hand together, but Dara and I knew 2016 was going to be our year! I am waiting for her in one of my favorite spots in Wynwood. DR SMOOD.
This was a discovery that I made last year while walking with my puppy Chloe. A few bloggers told me about this beautiful spot…located in the corner of NW 2nd Ave and 23th st at Wynwood. A must-visiting in Miami 100%!
The moment I stepped in Dr. Smood…my body and mind traveled to SF, NYC or Chicago in a second! The aesthetics and the design are so gorgeous and well thought; minimal, dark colors, artsy, well furnished, innovative design… I declare myself a fan of their amazing juices and smoothies…omg! As well as the quality of their service.
Staffed with friendly people, open to help and assist you every single time. I’m a Miami Blogger and I love discovering and talking to people about new cool spots in the city, specially in this cool neighborhood!
“To provide the innovative high fashion wardrobe for the individuals who invest in their dreams, their Art, themselves.”
The Pursuit of Jendayi is to dress the “seemingly” everyday individuals who consistently take themselves to the next level in life by investing in their dreams, their Art, themselves.
Jendayi consistently expands in clothing design, photography, blogging, outreach, and charity through fashion. Jendayi spreads important values like faith, self-love, and beauty through wardrobe and the way it is presented. Jendayi focuses on the individuals who value the Art of Fashion.
Jendayi’s collections are for the individual that knows they are heading to the next level and values the importance of portraying that in every aspect of their appearance.
Jendayi is for the individual that possesses the self-esteem, faith, determined spirit, and innovation to create their own world, and desires a wardrobe that reflects these internal gems. Jendayi creates and promotes regality. The individual who dresses with Jendayi dresses for who they already know they are, and who the world will see them continuously evolve into.
How did you become a Fashion Designer?
When I was 12 she just decided to make clothes. My mom found me a Woman (Ms. Aiwo) that she knew. They sat on her porche every evening and she told her how to make clothes. she told her the basics. She was in middle school, so she needed to manage her time. After, when she was 14, she told her everything she knew. She was a great person. I have always been an artist, and there was a moment that she realized that she could make clothes. My sister was a model, so she started to make some clothes for her. When she was 16, she created her New Brand, Jendayi; I got serious at 16, I was like okay, I can do this.
What does a Fashion Designer need to have?
We need to have a mind that thinks beyond what you see. You have to be able to see more that what you are able to see. You need to see potential in things and be able to make that potential materialize. Having that kind of mentality in life, is what make you successful.
What does it mean being a “Female Entrepreneur”?
I think women as a natural being, we already have a foundation of loyalty and dedication. We are super strong, you have to deal with guys all the time. You have to be strong and faithful. Number 1 ingredient. You have to know you can do this, that you’re gonna make it. Set your goal and know that you can achieve it. You can’t quit.
A moment that changed your life
The reason why I am sitting here right now, that moment was right after Art Basel. Following Art Basel I met some people that took me in as a friend and shared an almost unexplainable two weeks. I got a real taste of what I want and can have. I met so many people, expanded my network not solely by number, but in quality, and got to experience a different way of life. The reason why that moment changed everything is not because I got to have fun and live basically like a movie for two weeks, but It was God showing me how the risks I take will bring about rewards I cannot even fathom. Art Basel was the biggest risk I have ever taken, especially with the circumstances I was living in; no way could I afford to do it, let alone plan the whole event remotely. He was just showing me that with big risks bigger rewards are coming, soon after.
Balmain, is always consistent. Elly Saab. Those two every time I see their shows, I love it. There are countless inspiring designers. I appreciate the art of fashion too much to have one single favorite.
This 2016 Must Have
Personally, my “must have” is my NOTEBOOK. I sketch in it, I write in it, make my calendars in it, blank pages, I can put anything on it. I am a very visual person.
Closet Outfit you could not live without
As a designer, I keep it simple. You can catch me in a racerback tank Tops, my sunglasses, some cute bottoms, and you could catch me in converse or maybe some wedges. If the look is simple, always some statement jewelry/accessories. I try to always where something I’ve made.
Most Original Outfit you have designed
A Jacket that I designed! You can see it on my website. The fabric choice that I picked for it really stands out, everyone was so blown away and impressed I made it, but that was really my level even back when I was younger. I was glad I could express myself accurately.
Your hidden spot in Miami
When I come to Wynwood, being around art it makes me feel in love. Walking down the street, just seeing creations by so many different people, I’ve actually watched people create a mural- it’s amazing. It makes me feel in the midst of great energy.
Thank you Dara for such an amazing Creative and Inspiring Morning. I can’t wait to start rocking and coming up with our cool projects for this 2016! It’s been a pleasure spending this beautiful time with you.
Interview by: Adriana Castro – The Creative’s Loft