The Creative’s Loft is a Miami Creative Studio founded in Europe in 2012 by myself, Adriana Castro CEO of The Creative’s Loft. While I was leveraging my professional career in the Advertising & Marketing World in Spain, I began doing some personal projects for people that I knew in my city as well as a couple of friends. At this moment, my story as an entrepreneur began!
From a personal project to a Miami Creative Studio
After working 4 years non-stop in Spain in big Advertising groups such as Ogilvy One Worldwide, I decided to give a twist to my life and moved to the states, specifically to the Sunshine State, FL. Miami, really surprised me 4 years ago, back in 2011. I did not expect a city with so much live, great people and social experiences. During 3 years, I was based in Miami Beach as my office was there. I was an International Marketing Executive working for and Advertising Agency, running international campaigns for large-scale clients.
However, there was a moment that I told to myself that it was time to move and switch to another kind of world, more related to startups and the Miami Tech Scene. So, is when I started working for Rokk3r Labs, an startup incubator in Miami Beach. I was in charge of managing all the events (workshops, ExO Event, Rokk3r Labs Anniversary, Tech Breakfast, etc) for the company as well as running the Marketing strategies and actions. My experience and adventure was great, I met nice people and I learn how to be a real entrepreneur. So that was the moment that I realized it was time to run my own business, my dream: The Creative’s Loft, a Miami Creative Studio focused on Event Planning and Creative Direction.
Nowadays, I am running this studio on my own and counting with great vendors who help me shaping and giving an special touch to my events, parties and branding. I love what I do, and I consider that is one of the most important and essential things when you run your business. A great personal and professional experience full of good and not so good moments, that make you learn and stand up again to be a better person and professional.