Miami Blogger Weekend Beauty and Fashion Kit

Miami Blogger Weekend Beauty Fashion Kit

Miami Blogger Weekend Beauty Fashion Kit Miami Blogger Weekend Beauty Fashion Kit As a Miami Event Planner, after some of our beautiful events I had the chance to also enjoy some of my client’s beauty products. Today, I would like to talk about how everything looks from the backstage as well as the benefits of all …

One hour with – Creative Interview Bea Torres

One creative hour with Bea Torres

One creative hour with Bea Torres A Creative Soul and Miami Blogger This post has a lot of meaning to me because involves talking about a person that I really appreciate. Bea is a catalan girl who moved from Barcelona to Miami 4 years ago. She works in the advertising industry as an Associate Creative …

Miami Creative Studio

Miami Creative Studio · A unique touch & style

The Creative’s Loft is a Miami Creative Studio founded in Europe in 2012 by myself, Adriana Castro CEO of The Creative’s Loft. While I was leveraging my professional career in the Advertising & Marketing World in Spain, I began doing some personal projects for people that I knew in my city as well as a couple of friends. At this moment, my story as an entrepreneur began!

From a personal project to a Miami Creative Studio

After working 4 years non-stop in Spain in big Advertising groups such as Ogilvy One Worldwide, I decided to give a twist to my life and moved to the states, specifically to the Sunshine State, FL. Miami, really surprised me 4 years ago, back in 2011. I did not expect a city with so much live, great people and social experiences. During 3 years, I was based in Miami Beach as my office was there. I was an International Marketing Executive working for and Advertising Agency, running international campaigns for large-scale clients.

However, there was a moment that I told to myself that it was time to move and switch to another kind of world, more related to startups and the Miami Tech Scene. So, is when I started working for Rokk3r Labs, an startup incubator in Miami Beach. I was in charge of managing all the events (workshops, ExO Event, Rokk3r Labs Anniversary, Tech Breakfast, etc) for the company as well as running the Marketing strategies and actions. My experience and adventure was great, I met nice people and I learn how to be a real entrepreneur. So that was the moment that I realized it was time to run my own business, my dream: The Creative’s Loft, a Miami Creative Studio focused on Event Planning and Creative Direction.

Nowadays, I am running this studio on my own and counting with great vendors who help me shaping and giving an special touch to my events, parties and branding. I love what I do, and I consider that is one of the most important and essential things when you run your business. A great personal and professional experience full of good and not so good moments, that make you learn and stand up again to be a better person and professional.

 

Miami Summer Look · The Art of mixing

Miami Summer Look 2015! A mix of cultures; European, American & Latin. Wearing this outfit the other day, made me think about the beautiful fact that we live and experience daily in Miami. Is the mix of cultures everywhere you go in the city. So, as a European girl, living in Miami for 4 years, my style has not changed but I have tried to mix and print on me other cultures to really express this beauty. The American and Latin cultures in Miami are very strong and present, so in my case I also like expressing this mix with my outlooks everywhere I go.

This Miami Summer Look is composed by a white dress from Zara, Converse shoes, a Michael Kors Bag, a White Jacket from Madewell and a beautiful hanky from my mom from Arbelaitz.