Joe Malone - Home New In

Jo Malone – New Home Essentials

Jo Malone – New Home Essentials When I become an addict with “New Home Essentials” I need to tell the world! And that’s what has happened to me after discovering this Jo Malone home kit. It is composed by a candle and a beautiful box with mashes, a lime basil & mandarin scent surround room spray…my favorite …

living in paradise - miami guide

Living in Paradise – Breakfast & Brunch fave spots

Living in Paradise – Breakfast & Brunch fave spots Living in Miami is like living in Paradise the whole year. Specially if you are a #palmtreehunter . I moved to Miami 4 years ago and I have to say that the city has something that others do not have. This is a special weekend…long, long, …

GlamSquadMiami_tuesdaynight

GlamSquad Miami · Chic Ladies Tuesday Night

GlamSquad Miami Event at Soho Beach House The Creative’s Loft was invited to the first GlamSquad Miami event hosted at Soho Beach House, last night, Tuesday June 23rd. We brought with us to special ladies @bertalincolnrd and @mrskaikai to this chic event so that we could take care of them, have fun, do our hair …

Miami Creative Studio

Miami Creative Studio · A unique touch & style

The Creative’s Loft is a Miami Creative Studio founded in Europe in 2012 by myself, Adriana Castro CEO of The Creative’s Loft. While I was leveraging my professional career in the Advertising & Marketing World in Spain, I began doing some personal projects for people that I knew in my city as well as a couple of friends. At this moment, my story as an entrepreneur began!

From a personal project to a Miami Creative Studio

After working 4 years non-stop in Spain in big Advertising groups such as Ogilvy One Worldwide, I decided to give a twist to my life and moved to the states, specifically to the Sunshine State, FL. Miami, really surprised me 4 years ago, back in 2011. I did not expect a city with so much live, great people and social experiences. During 3 years, I was based in Miami Beach as my office was there. I was an International Marketing Executive working for and Advertising Agency, running international campaigns for large-scale clients.

However, there was a moment that I told to myself that it was time to move and switch to another kind of world, more related to startups and the Miami Tech Scene. So, is when I started working for Rokk3r Labs, an startup incubator in Miami Beach. I was in charge of managing all the events (workshops, ExO Event, Rokk3r Labs Anniversary, Tech Breakfast, etc) for the company as well as running the Marketing strategies and actions. My experience and adventure was great, I met nice people and I learn how to be a real entrepreneur. So that was the moment that I realized it was time to run my own business, my dream: The Creative’s Loft, a Miami Creative Studio focused on Event Planning and Creative Direction.

Nowadays, I am running this studio on my own and counting with great vendors who help me shaping and giving an special touch to my events, parties and branding. I love what I do, and I consider that is one of the most important and essential things when you run your business. A great personal and professional experience full of good and not so good moments, that make you learn and stand up again to be a better person and professional.

 

Miami Summer Look · The Art of mixing

Miami Summer Look 2015! A mix of cultures; European, American & Latin. Wearing this outfit the other day, made me think about the beautiful fact that we live and experience daily in Miami. Is the mix of cultures everywhere you go in the city. So, as a European girl, living in Miami for 4 years, my style has not changed but I have tried to mix and print on me other cultures to really express this beauty. The American and Latin cultures in Miami are very strong and present, so in my case I also like expressing this mix with my outlooks everywhere I go.

This Miami Summer Look is composed by a white dress from Zara, Converse shoes, a Michael Kors Bag, a White Jacket from Madewell and a beautiful hanky from my mom from Arbelaitz.